How to win their hearts:
Hook the message to the messenger All organisations hanker to be understood so that they can be supported. Communication is the best way to create understanding between an organisation and its targeted publics. It’s the…
Category: Articles
Reflections on the public sphere III
As you will know, William Hamiliton, then owner of the Wall Street Journal, was brutally honest: “A newspaper is a private enterprise owing nothing whatever to the public which grants it no franchise. It is therefore…
Reflections on the public sphere II
In this arrangement, the elite set themselves head over heels to control this critical instrument of commerce and social engineering. As Charles Wright Mills crisply observed in his 1956 seminal work, The Power Elite, that…
Reflections on the public sphere
The printing press, that wonder constellation of Johannes Gutenberg, revolutionized the world like never before. It spread knowledge, spawned industrial revolution and the enlightenment age but also with-it toxic propaganda. Thanks to the press and…
Power and peril of pictures
They are a beloved of the PR folks. Every available opportunity that presents itself, there’s a snapper around- conveniently. Small wonder they’re known as photo-ops. Pictures are powerful in enhancing an organizational or individual’s brand.…
Irony of Kenya’s PR folks who can’t write
BY ERIC WAMANJI NOTE: This is a Long Read A recent research by TIFA revealing that Public Relations professionals in Kenya lack communicative competencies – written and verbal – is ironic, dispiriting but hardly surprising.…
Hail Attention! the new oil
By Eric Wamanji Oil may have ruled the 19th Century and powered economies. That’s seems to be a golden era in the distant past. Today we are talking of data. Big Data replaced oil as…
Law regulating PR is a starting point not the end
The supremacy of public relations (PR) or strategic communication to drive business agenda cannot be gainsaid. PR shapes our worldviews and choices. Indeed, when tactically deployed, PR constructs amiable images and reputation for organisations yielding…
A little secret to be irresistible, irreplaceable
By ERIC WAMANJI What makes some people more successful than others? Why is it that in organizations, some are promoted; others are not, even if their competencies are almost at par? ( of course, don’t…
Secrets to Power, Profits, Prestige
By Eric Wamanji The post-modern corporate world operates in a complex realm characterised by explosion of communication platforms,dynamic geopolitical, and religious ideologies and a vibrant heterogeneous culture. With the emergence of the information superhighway occasioned…