CEO’s Role in the Brand
If you are a CEO, the fortune of the brand is on your shoulders. No question about that.You embody the brand. A great CEO, therefore, passionately positions the brand in the psyche of the stakeholders.…
Author: Erick Wamanji
Beat competition – market thyself
In a world of where everything is a plenty, how do you stand out in the crowd? That is the question organisations, products, employees and even personalities like politicians are grappling with every day. Products…
Want punch? Cut these words
When we, Rococo PR, get a communication job (spoken or written) we pay keen attention to choice of words. We distill and then deploy diction for impact. Our public speaking and writing classes take the…
First PRSK chief, Mwichuli, is industry veteran
The Public Relations Society of Kenya (PRSK) has appointed Ms Sylvia Mudasia Mwichuli as its first CEO. In a communique, Dr Wilfred Marube the PRSK’s president said that the appointment takes effect from Sep. 1,…
BrighterMonday launches drive to empower jobseekers to secure employment
BrighterMonday Kenya launches campaign to increase the employability and visibility of job seekers to potential employers East Africa’s online recruitment platform BrighterMonday Kenya is enhancing its approach to reduce unemployment in the country with the…
How to win their hearts:
Hook the message to the messenger All organisations hanker to be understood so that they can be supported. Communication is the best way to create understanding between an organisation and its targeted publics. It’s the…
BrighterMonday Kenya marks 15 years of sourcing right skills & talent
– Founded in 2006, BrighterMonday Kenya has helped over 40,000 businesses hire the right staff and has over one million jobseekers on its platform. Nairobi, July 22, 2021… Leading online jobs platform BrighterMonday Kenya marks…
Reflections on the public sphere III
As you will know, William Hamiliton, then owner of the Wall Street Journal, was brutally honest: “A newspaper is a private enterprise owing nothing whatever to the public which grants it no franchise. It is therefore…
Reflections on the public sphere II
In this arrangement, the elite set themselves head over heels to control this critical instrument of commerce and social engineering. As Charles Wright Mills crisply observed in his 1956 seminal work, The Power Elite, that…
Reflections on the public sphere
The printing press, that wonder constellation of Johannes Gutenberg, revolutionized the world like never before. It spread knowledge, spawned industrial revolution and the enlightenment age but also with-it toxic propaganda. Thanks to the press and…