CEO’s Role in the Brand
If you are a CEO, the fortune of the brand is on your shoulders. No question about that.You embody the brand. A great CEO, therefore, passionately positions the brand in the psyche of the stakeholders.…
Category: Industry News
First PRSK chief, Mwichuli, is industry veteran
The Public Relations Society of Kenya (PRSK) has appointed Ms Sylvia Mudasia Mwichuli as its first CEO. In a communique, Dr Wilfred Marube the PRSK’s president said that the appointment takes effect from Sep. 1,…
BrighterMonday launches drive to empower jobseekers to secure employment
BrighterMonday Kenya launches campaign to increase the employability and visibility of job seekers to potential employers East Africa’s online recruitment platform BrighterMonday Kenya is enhancing its approach to reduce unemployment in the country with the…
BrighterMonday Kenya marks 15 years of sourcing right skills & talent
– Founded in 2006, BrighterMonday Kenya has helped over 40,000 businesses hire the right staff and has over one million jobseekers on its platform. Nairobi, July 22, 2021… Leading online jobs platform BrighterMonday Kenya marks…
Irony of Kenya’s PR folks who can’t write
BY ERIC WAMANJI NOTE: This is a Long Read A recent research by TIFA revealing that Public Relations professionals in Kenya lack communicative competencies – written and verbal – is ironic, dispiriting but hardly surprising.…
Treasury is hiring a communication specialist
Nairobi: Friday May 22, 2020 The National Treasury & Planning is seeking to hire a Communication Specialist to work to work for a special program called Financing Locally Led Climate Action (FLLCoA). The communication specialist…
Law regulating PR is a starting point not the end
The supremacy of public relations (PR) or strategic communication to drive business agenda cannot be gainsaid. PR shapes our worldviews and choices. Indeed, when tactically deployed, PR constructs amiable images and reputation for organisations yielding…
Why Kenya’s corporates are hopeless in crisis communication
By Eric Wamanji If you are a corporate in Kenya concerned about your image, better be petrified. Chances are, your crisis communication strategy is pathetic. Indeed, recently a number of top-flight corporates have been helplessly…