By Eric Wamanji If you are a corporate in Kenya concerned about your image, better be petrified. Chances are, your crisis communication strategy is pathetic. Indeed, recently a number of top-flight corporates have been helplessly…
By Eric Wamanji (@manjis) My buddy Cliff, a.k.a Mapesa, gets heart attacks when I comment on sports. This soccer enthusiast is of the persuasion that some issues are not cut for me, for instance sports.…
By Eric Wamanji @manjis The post-modern corporate world operates in a complex realm characterised by explosion of communication platforms, dynamic geopolitical, and religious ideologies and a vibrant heterogeneous culture. With the emergence of the information…
Technological breakthroughs in the communication realm have bamboozled many a people. The communication practitioner too has found it modish to employ gizmos in the trade of winning hearts and minds. That’s fine. Yet, we human beings…
By Eric Wamanji Nothing drives the capitalist juggernaut, as is publicity. Politics, which borrows heavily from the marketplace economic framework, believes that there is nothing like bad publicity – hence all publicity is good publicity.…
Public Relations or simply PR is becoming a buzzword in Kenya’s corporate sphere. But, a simple scrutiny returns a gloomy verdict- most companies do not seem to understand why they need this machinery; practitioners fumble…
