Beat competition – market thyself
In a world of where everything is a plenty, how do you stand out in the crowd? That is the question organisations, products, employees and even personalities like politicians are grappling with every day. Products…
Category: Guest Columnist
Ride gets rough for cabs, comms may rescue
“Delete that app!” Sounds familiar? yeah, coz crisis hits the modern cab like a thunderbolt. See, the cabs of today are prone to scandals. Indeed, the very technological platform and spirit that created the modern-day…
Want punch? Cut these words
When we, Rococo PR, get a communication job (spoken or written) we pay keen attention to choice of words. We distill and then deploy diction for impact. Our public speaking and writing classes take the…
Crisis management is an art that Magoha should learn
Recently, a section of top education officials in Kenya issued edicts barring the media from covering the reopening of schools. The press, the official directed, would require clearance from authorities before visiting any school. This,…