It’s a goldmine… if it’s a match
By Eric Wamanji (@manjis) My buddy Cliff, a.k.a Mapesa, gets heart attacks when I comment on sports. This soccer enthusiast is of the persuasion that some issues are not cut for me, for instance sports.…
Author: Erick Wamanji
Hook communication to rake in profits
By Eric Wamanji @manjis The post-modern corporate world operates in a complex realm characterised by explosion of communication platforms, dynamic geopolitical, and religious ideologies and a vibrant heterogeneous culture. With the emergence of the information…
Forget beauty, PR is about brains; period
Technological breakthroughs in the communication realm have bamboozled many a people. The communication practitioner too has found it modish to employ gizmos in the trade of winning hearts and minds. That’s fine. Yet, we human beings…
Stop Press! My supplement is a waste of money
By Eric Wamanji Nothing drives the capitalist juggernaut, as is publicity. Politics, which borrows heavily from the marketplace economic framework, believes that there is nothing like bad publicity – hence all publicity is good publicity.…
Cheers! Trophy for the PR strategist
Public Relations or simply PR is becoming a buzzword in Kenya’s corporate sphere. But, a simple scrutiny returns a gloomy verdict- most companies do not seem to understand why they need this machinery; practitioners fumble…