They are a beloved of the PR folks. Every available opportunity that presents itself, there’s a snapper around- conveniently. Small wonder they’re known as photo-ops. Pictures are powerful in enhancing an organizational or individual’s brand.…
BY ERIC WAMANJI NOTE: This is a Long Read A recent research by TIFA revealing that Public Relations professionals in Kenya lack communicative competencies – written and verbal – is ironic, dispiriting but hardly surprising.…
Nairobi: Friday May 22, 2020 The National Treasury & Planning is seeking to hire a Communication Specialist to work to work for a special program called Financing Locally Led Climate Action (FLLCoA). The communication specialist…
By Eric Wamanji Oil may have ruled the 19th Century and powered economies. That’s seems to be a golden era in the distant past. Today we are talking of data. Big Data replaced oil as…
The supremacy of public relations (PR) or strategic communication to drive business agenda cannot be gainsaid. PR shapes our worldviews and choices. Indeed, when tactically deployed, PR constructs amiable images and reputation for organisations yielding…
By ERIC WAMANJI What makes some people more successful than others? Why is it that in organizations, some are promoted; others are not, even if their competencies are almost at par? ( of course, don’t…
By Eric Wamanji The post-modern corporate world operates in a complex realm characterised by explosion of communication platforms,dynamic geopolitical, and religious ideologies and a vibrant heterogeneous culture. With the emergence of the information superhighway occasioned…
By Eric Wamanji Once upon a time, the raspy voice of grandma rolled out narratives by the crackling fireside keeping the world bubbly and cohesive. Those tales of yore redefined life, gave meaning to phenomena,…
Eric Wamanji When French President Emanuel Macron came to Kenya recently, there is one wish that probably ran through his mind, though he didn’t utter it- French to be Kenya’s national language.You see, for ages,…
By Eric Wamanji If you are a corporate in Kenya concerned about your image, better be petrified. Chances are, your crisis communication strategy is pathetic. Indeed, recently a number of top-flight corporates have been helplessly…
