Let’s talk about health. Yes. When they say health is wealth, they don’t lie. Now, Rococo has been on the health beat for the longest. Remember those days we used to position and redefine the world of Neglected Tropical Diseases (NTD). In fact, Drugs for Neglected Diseases Initiative (DNDi) felt our comms magic firsthand. But that is not the story for today.
See, the Africa Society for Laboratory Medicine (ASLM) discovered a gem in Rococo PR. So, have handled their media, pushing the agenda on Anti Microbial Resistance (AMR), produced and edited a series of podcasts, and been there to create some of their graphics and document their activities.
Today, AMR has been robustly positioned in the psyche of society. Importantly, we are embedding the discourse on laboratory medicine. The stand is to enable society to appreciate the place of correct diagnostics in dealing with African health challenges. Yep. It’s Rococo PR. We’re on site.