By Eric Wamanji (@manjis) My buddy Cliff, a.k.a Mapesa, gets heart attacks when I comment on sports. This soccer enthusiast is of the persuasion that some issues are not cut for me, for instance sports. That’s true especially for football. I’m yet to grasp how, as they say, “a whole adult,” gets glued to a…
By Eric Wamanji Nothing drives the capitalist juggernaut, as is publicity. Politics, which borrows heavily from the marketplace economic framework, believes that there is nothing like bad publicity – hence all publicity is good publicity. There is no doubt that to successfully squeeze a dime from a purse you need first to create awareness and…
Technological breakthroughs in the communication realm have bamboozled many a people. The communication practitioner too has found it modish to employ gizmos in the trade of winning hearts and minds. That’s fine. Yet, we human beings are inherently social, therefore, those lifeless platforms do not truly resonate well with our primal urge of interpersonal rendezvous.…
Public Relations or simply PR is becoming a buzzword in Kenya’s corporate sphere. But, a simple scrutiny returns a gloomy verdict- most companies do not seem to understand why they need this machinery; practitioners fumble and mumble. Small wonder, PR risks being relegated to the purgatory of body-corporate. Yet communication is too focal, too sacrosanct to…
