If you are a CEO, the fortune of the brand is on your shoulders. No question about that.You embody the brand. A great CEO, therefore, passionately positions the brand in the psyche of the stakeholders. A great CEO is the Master Narrator. Such a CEO grabs opportunities to articulate the organisation and therefore advance its…
In a world of where everything is a plenty, how do you stand out in the crowd? That is the question organisations, products, employees and even personalities like politicians are grappling with every day. Products and organisations discovered the art of marketing and advertising. That’s how the smart ones thrive in the cut-throat competition that’s…
By Eric Wamanji Oil may have ruled the 19th Century and powered economies. That’s seems to be a golden era in the distant past. Today we are talking of data. Big Data replaced oil as the critical commodity of our times. But beyond all this, most vital resource so hankered by corporates and politicians alike,…
By Eric Wamanji The supremacy of public relations (PR) or strategic communication to drive business agenda cannot be gainsaid. PR shapes our worldviews and choices. Indeed, when tactically deployed, PR constructs amiable images and reputation for organisations yielding spectacular success. That is why the ongoing debate on the Institute of Public Relations and Communication Management…
