If you are a corporate in Kenya concerned about your image, better be petrified. Chances are, your crisis communication strategy is pathetic. Indeed, recently a number of top-flight corporates have been helplessly trapped in a surge of crises and received a thorough thrashing.
By Eric Wamanji (@manjis) My buddy Cliff, a.k.a Mapesa, gets heart attacks when I comment on sports. This soccer enthusiast is of the persuasion that some issues are not cut for me, for instance sports. That’s true especially for football. I’m yet to grasp how, as they say, “a whole adult,” gets glued to a…
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