BY ERIC WAMANJI NOTE: This is a Long Read A recent research by TIFA revealing that Public Relations professionals in Kenya lack communicative competencies – written and verbal – is ironic, dispiriting but hardly surprising. That PR folks largely struggle with the written word has been one of the best kept secrets. Yet, writing and…
By Eric Wamanji The post-modern corporate world operates in a complex realm characterised by explosion of communication platforms,dynamic geopolitical, and religious ideologies and a vibrant heterogeneous culture. With the emergence of the information superhighway occasioned by the World Wide Web, time and space shrunk to create a global village. This new phenomenon, coupled by the…
By Eric Wamanji Once upon a time, the raspy voice of grandma rolled out narratives by the crackling fireside keeping the world bubbly and cohesive. Those tales of yore redefined life, gave meaning to phenomena, created and recreated communities. Escapades in the tales constructed legends and inspired triumphs. They captured our imaginations. Not anymore. The…
Eric Wamanji When French President Emanuel Macron came to Kenya recently, there is one wish that probably ran through his mind, though he didn’t utter it- French to be Kenya’s national language.You see, for ages, English has been a dominant language. In fact, the dominance of English is even unsettling folks in Brussels and more…
