By Eric Wamanji The supremacy of public relations (PR) or strategic communication to drive business agenda cannot be gainsaid. PR shapes our worldviews and choices. Indeed, when tactically deployed, PR constructs amiable images and reputation for organisations yielding spectacular success. That is why the ongoing debate on the Institute of Public Relations and Communication Management…
By ERIC WAMANJI What makes some people more successful than others? Why is it that in organizations, some are promoted; others are not, even if their competencies are almost at par? ( of course, don’t get me wrong. It’s not lost on us of other unorthodox mechanisms folks rise such as nepotism, corruption, sex, and…
BY ERIC WAMANJI NOTE: This is a Long Read A recent research by TIFA revealing that Public Relations professionals in Kenya lack communicative competencies – written and verbal – is ironic, dispiriting but hardly surprising. That PR folks largely struggle with the written word has been one of the best kept secrets. Yet, writing and…
By Eric Wamanji The post-modern corporate world operates in a complex realm characterised by explosion of communication platforms,dynamic geopolitical, and religious ideologies and a vibrant heterogeneous culture. With the emergence of the information superhighway occasioned by the World Wide Web, time and space shrunk to create a global village. This new phenomenon, coupled by the…
