If you are a CEO, the fortune of the brand is on your shoulders. No question about that.You embody the brand. A great CEO, therefore, passionately positions the brand in the psyche of the stakeholders. A great CEO is the Master Narrator. Such a CEO grabs opportunities to articulate the organisation and therefore advance its…
In a world of where everything is a plenty, how do you stand out in the crowd? That is the question organisations, products, employees and even personalities like politicians are grappling with every day. Products and organisations discovered the art of marketing and advertising. That’s how the smart ones thrive in the cut-throat competition that’s…
Most households in Africa rely on firewood and charcoal for cooking and heating. This is not only deadly to man but also to environment. “The Good Stove” is a documentary that demonstrates the efforts of SNV -Netherlands Development Organisation towards the adoption of a cleaner and affordable improved cooking stove. Rococo tracked real people on…
Organisations ride on their unique identities. This explains the specialty domain that is brand manuals and guidelines. On this project commissioned by HIVOS East Africa, Rococo developed a brand manual for use in the promotion of biogas uptake in Kenya.
