By Eric Wamanji Nothing drives the capitalist juggernaut, as is publicity. Politics, which borrows heavily from the marketplace economic framework, believes that there is nothing like bad publicity – hence all publicity is good publicity. There is no doubt that to successfully squeeze a dime from a purse you need first to create awareness and…
Technological breakthroughs in the communication realm have bamboozled many a people. The communication practitioner too has found it modish to employ gizmos in the trade of winning hearts and minds. That’s fine. Yet, we human beings are inherently social, therefore, those lifeless platforms do not truly resonate well with our primal urge of interpersonal rendezvous.…
Public Relations or simply PR is becoming a buzzword in Kenya’s corporate sphere. But, a simple scrutiny returns a gloomy verdict- most companies do not seem to understand why they need this machinery; practitioners fumble and mumble. Small wonder, PR risks being relegated to the purgatory of body-corporate. Yet communication is too focal, too sacrosanct to…
By Eric Wamanji @manjis The post-modern corporate world operates in a complex realm characterised by explosion of communication platforms, dynamic geopolitical, and religious ideologies and a vibrant heterogeneous culture. With the emergence of the information superhighway occasioned by the World Wide Web, time and space shrunk to create a global village. This new phenomenon, coupled…
